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Daily Journey | S01

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Season 1

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S1.EP002 | Key Areas of Work in the Digital Creative Economy

UX/UI Design

UX/UI design is crucial for creating digital products that not only look good but also provide a seamless and intuitive experience for users.

Key Concept

UX (User Experience) refers to the user’s experience with the product, while UI (User Interface) focuses on the visual and interactive aspects.

Must-Have Tools

Tools like Adobe XD and Sketch are essential for prototyping and interface design.

Practical Challenge

Use one of these tools to design the interface of a mobile application that would solve a common problem.

Game Development

The gaming industry is one of the most innovative and profitable sectors of the digital creative economy, combining art, narrative, and programming.

Key Concept

Game development involves various disciplines such as game design, programming, graphic art, and sound.

 

Must-Have Tools

Unity and Unreal Engine are powerful platforms for creating games for various platforms.

Practical Challenge

Create a basic concept for a game, including the main idea, characters, and gameplay mechanics.

Digital Marketing

Digital marketing utilizes the internet and other digital communication channels to promote products or brands.

Key Concept

It includes SEO, content marketing, social media, email marketing, among others.

Must-Have Tools

Google Analytics, Hootsuite and Mailchimp are essential tools for analyzing and managing digital marketing campaigns.

Practical Challenge

Develop a marketing strategy to promote a virtual event, considering the target audience and communication channels.

Creative Content Production

In the digital creative economy, content is king. Content production involves creating materials such as videos, articles, podcasts, and social media posts.

Key Concept

Content should be engaging, relevant, and valuable to the target audience

Must-Have Tools

Canva for graphic design and Adobe Premiere for video editing.

Pratical Challenge

Time to Shine! Produce a short video or infographic on a topic you are passionate about.

Pop Culture Inspiration

UX/UI Desing in "Her"

In the movie “Her,” the AI operating system interface exemplifies exceptional UX/UI design, combining aesthetics with intuitive functionality, reflecting the importance of user-centered design.

Explore the Movie 

Market Success Case

Fortnite

The game “Fortnite” is a brilliant example of success in game development, combining engaging gameplay, constant updates, and a freemium business model that has captivated millions of players worldwide.

Practical Step-by-Step

Crafiting a Digital Marketing in 5 Steps

1

Define your target audience;

2

Choose the most relevant social media channels;

3

Create engaging and authentic content;

4

Use analytics tools to monitor performance;

5

Adjust your strategy based on the collected data.

Lesson Summary:

We have explored the vibrant areas of the digital creative economy: UX/UI Design, Game Development, and Digital Marketing. We have seen how these areas intertwine to create digital experiences that capture our imagination and meet user needs. Innovation and creativity are key, as is continuous adaptation to emerging market trends.

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