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Daily Journey | S01

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Season 1

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S01.EP0012 | Masters of Change

“Welcome, young explorers of Creative City!

Today, we will face winds of change. We will see how our heroes adapt and stay on course in the face of unforeseen challenges.

Are you ready to learn the art of resilience and adaptation?”

Innovation Center of Creative City, 3pm

Leo is in his workspace, the Innovation Center, surrounded by screens displaying real-time campaign data and market trend graphs.

Leo analyzes a report showing a sudden drop in campaign engagement due to an unexpected change in consumer behavior.

 

“It looks like we need to adjust our strategy faster than we expected. Let’s find the root of this deviation and fix it.”

Leo and his team use data analysis tools to identify emerging trends that affected the campaign.

“Here’s the problem, a new trend we hadn’t anticipated. We need to innovate our approach now.”

Diagnosing the Problem

Quick Fix

Leo attempts a quick fix, adapting the existing campaign with small changes.

Resilience

Leo uses the resilience to perform a deep analysis and rethink the entire campaign.

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