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What’s Behind the Coca-Cola Logo (That Stands the Test of Time)
Simplicity and Emotion Frank M. Robinson, John Pemberton’s accountant (yes, the guy who created Coca-Cola), figured two giant “C’s” would grab attention. He not only named the drink, but also created the classic typography that has stood the test of time. And if you think red was just a random choice, think again! The color […]
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