Creators & Influencers

Yeah, this phenomenon isn’t just happening in India. It’s worldwide, and it’s way more complex than it looks. While octogenarian CEOs are scratching their heads wondering why nobody wants a “solid career” anymore, Gen Z — you know, the same crew that learned about quantum physics from a slime TikTok — is basically saying, “Degree? Steady job? No thanks, next.” According to global data from YouTube and Meta, over 65% of young people aged 16 to 24 around the world see themselves as digital content creators. In India, that number jumps to 83% — but Brazil, the US, Nigeria, Mexico… you get the vibe.