genz

The creative industry thrives on innovation, fresh perspectives, and bold ideas—yet many companies are struggling to retain the very generation that embodies these traits: Gen Z.

It’s Halloween, and you decide your family is ready for a classic: Michael Jackson’s “Thriller” music video. In just over 13 minutes, you witness a series of visual spectacles and hair-raising choreography. But beyond leaving an iconic mark on pop culture, Thriller offers a powerful lesson in resilience—and no, we’re not talking about killing zombies […]

In the digital age, Gen Z has the world at their fingertips. Everything is done online: ordering food, buying clothes, even picking up that random thing you decided you needed at 3am. But the game changes completely when it comes to the challenge of… grocery shopping. You’ve probably seen that viral TikTok of a young […]

Picture this: In some dark, rusty corner of the job market, a surprising trend is emerging. Young people are ditching their degrees, trading in screens for hammers and codes for wrenches. Yes, Earthlings, Gen Zers, and Millennials are flocking to blue-collar jobs like it’s the hottest new trend in the universe. They’re diving into jobs […]