Marketing

Simplicity and Emotion Frank M. Robinson, John Pemberton’s accountant (yes, the guy who created Coca-Cola), figured two giant “C’s” would grab attention. He not only named the drink, but also created the classic typography that has stood the test of time. And if you think red was just a random choice, think again! The color […]

The Idea That Changed Everything: “The Medium is the Message” McLuhan coined this famous phrase to remind us that the medium shapes how we perceive the world, maybe even more than the content it delivers. If the message is a sword, the medium is the hand wielding it—and depending on how strongly it’s held, the […]

The Death of Creativity? Not So Fast! 💡 In recent years, the advertising market has seen a huge shift in focus. Clients want more security and less boldness. Creative campaigns are losing ground to performance marketing actions—those that bring quick, tangible results but leave little room for disruption. The problem? It stifles creativity. Focusing only […]

Have you ever found yourself listening to a song and thinking, “Wait, I’ve heard this before…”? Or maybe you saw an ad that seemed like a Ctrl C + Ctrl V of something you just saw last week? Welcome to a world where creativity feels like it’s in chronic short supply. But guess what? Being […]