In the age of algorithms and short attention spans, just doing the “minimum viable product” (MVP) isn’t enough.
You gotta deliver the epic minimum — something small, but so well done that it’s already memorable.
💡 Why does this matter?
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The digital world is a sea of noise. If you come in with something “meh,” you’ll just fade into the background.
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An epic minimum makes a quick impact, giving you the ammo to sell, attract, or scale.
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People share memorable experiences, not just “functional” ones.
⚙️ How to apply:
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Pick a pain point or desire from your audience that you can solve right now.
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Deliver the solution in a creative and visually irresistible way.
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Leave a mark: a phrase, aesthetic, or mechanic that makes it unique.
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Launch fast and use feedback as fuel to evolve.
📌 Practical example:
Instead of launching a whole course, create a micro-course with 3 lessons that already makes a real change in the student’s life — and present it with a visual identity that screams “share me.”